Available for freelance projects

Design that
builds brands.
Code that
builds futures.

I'm Moeed Rehman — a graphic designer and web developer who transforms ideas into powerful brand identities and seamless digital experiences that win clients and grow businesses.

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60+ Projects Delivered
40+ Happy Clients
5+ Years Experience
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Designer & Developer Moeed Rehman
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MR
Designer · Developer
About Me

I design with purpose and build with precision.

I'm an independent designer and developer specializing in brand identity, UI/UX design, and responsive web development. My work sits at the rare intersection of aesthetic thinking and technical execution — I don't just make things look good, I make them work beautifully.

Over the past five years, I've partnered with startups, founders, and growing businesses to craft identities that stand out, websites that convert, and digital products that users love. From the first sketch to the final commit, I'm obsessively focused on the details that make the difference.

When you work with me, you get a single, dedicated partner who owns your project from strategy to delivery — no hand-offs, no guesswork, no generic templates.

Philosophy
Design is only as good as the problem it solves.
Approach
Research first, aesthetics second, execution always.
Based In
Remote-first. Available worldwide.
Currently
Open to new projects & collaborations.
Expertise

A full toolkit for complete solutions.

01
✦
Brand Identity
I build complete visual identities — logos, color systems, typography, and brand guidelines — that communicate who you are and why you matter.
Logo Design Brand Guidelines Color Systems
02
◈
UI/UX Design
From wireframes to pixel-perfect interfaces, I design digital experiences that feel intuitive, look exceptional, and guide users toward action.
Figma Wireframing Prototyping
03
◻
Web Design
I design responsive, modern websites with sharp visual hierarchy and purposeful layouts that make your business look credible on every screen.
Responsive Design Grid Systems Typography
04
⟨/⟩
Frontend Development
I write clean, performant code that brings designs to life with precision. No bloat, no shortcuts — just fast, accessible, standards-compliant websites.
HTML CSS JavaScript
05
⬡
Graphic Design
Print, digital, social — I create compelling visuals that carry brand stories across every medium, with a mastery of composition, color, and craft.
Illustrator Photoshop InDesign
06
→
Strategy & Consulting
Good design is built on clarity of thought. I help clients define their positioning, messaging, and visual direction before a single pixel is placed.
Brand Strategy Positioning Audit
Selected Work

Projects built to perform.

Every project starts with a challenge and ends with measurable results. Here are three recent case studies that showcase the depth and range of my work.

01
Brand Identity · Logo Design · Style Guide
Veridian — Sustainable Fintech Brand
Brand Identity Logo Design Typography System Color Palette
↗
The Challenge
Veridian was a new fintech startup entering the ethical investment space — a crowded market with little visual differentiation. They needed a brand identity that communicated trust, growth, and sustainability without falling into tired "green" clichés.
The Process
I began with a competitive audit and brand positioning workshop to define Veridian's unique voice. From there, I explored identity systems grounded in the concept of measured growth — using geometric forms to suggest precision and upward momentum. Three concept directions were presented before the final system was chosen and refined.
The Solution
A clean, confident wordmark with a custom-designed letter "V" that doubles as a subtle upward arrow. Paired with a primary palette of deep forest green and warm off-white, and a secondary ink tone for authority. The full brand system included logo variations, typography hierarchy (Freight Display + DM Sans), color tokens, and a 30-page brand guidelines document.
Veridian · Brand System
3 wks
Delivered in 3 weeks
30 pg
Brand Guidelines
↑ 2×
Investor deck conversion
02
Website Design & Development · Responsive · SEO-Ready
Aurum Legal — Law Firm Web Presence
Web Design Frontend Dev Responsive CMS Integration
↗
The Challenge
Aurum Legal was an established firm with a reputation built over 12 years — but their website was a decade behind. Prospective clients were leaving within seconds. They needed a site that matched their credibility and generated qualified enquiries.
The Process
I audited their existing analytics, interviewed three senior partners to understand their ideal client profile, and mapped the full user journey from search intent to consultation booking. A content hierarchy was defined before any design work began, ensuring every page had a clear purpose and a single call-to-action.
The Solution
A refined, editorial website with a dark sophistication — deep charcoal backgrounds, gold accents, and a Playfair/Neue Haas Grotesk pairing that reads authoritative without being cold. Fully responsive across all devices. Custom practice area pages, a filterable case results section, attorney profiles, and a frictionless contact form. Built in clean HTML/CSS/JS with CMS integration for easy internal updates.
Aurum Legal · Website
+210%
Organic traffic lift
1.8s
Average load time
+68%
Enquiry form submissions
03
UI/UX Design · Product Design · Figma Prototype
Stackly — SaaS Project Management Dashboard
UI Design UX Research Figma Design System
↗
The Challenge
Stackly's early-access SaaS product had strong backend functionality but a UI that confused beta users. Onboarding drop-off was at 72% within the first session. They needed a complete UX redesign before their public launch.
The Process
I conducted six user interviews, reviewed session recordings from the beta period, and audited the full information architecture. Three core pain points emerged: unclear navigation hierarchy, cognitive overload on the main dashboard, and a non-intuitive task creation flow. I mapped a revised IA, then produced low-fi wireframes for team review before moving to high-fidelity design in Figma.
The Solution
A redesigned dashboard with a collapsible sidebar, card-based workspace overview, and a streamlined task creation modal with progressive disclosure. A full design system was created in Figma — 120+ components, documented design tokens, and interactive prototypes for developer handoff. The visual language used a cool slate palette with sharp blue accents and Söhne Mono for data-heavy elements, creating a professional, focused workspace feel.
Stackly · Dashboard UI
−64%
Onboarding drop-off
120+
Figma components
4.7★
Post-launch user rating
Services

What I can do for you.

◈
Brand Identity Design
A complete visual identity system that defines who you are — built to scale with your business and look exceptional everywhere it's seen.
  • Logo design & variations
  • Color palette & typography
  • Brand guidelines document
  • Business card & stationery
  • Social media kit
Starting from $800
✦
Logo Design
A focused, strategic logo that distills your brand into a single mark — distinctive, scalable, and built to last more than one design trend.
  • 3 initial concepts
  • 2 rounds of revisions
  • All file formats included
  • Light/dark/mono versions
  • Full IP transfer
Starting from $350
⟨/⟩
Website Design & Development
From strategy to launch — a fully designed, hand-coded responsive website that performs as well as it looks and converts visitors into clients.
  • Custom design (no templates)
  • Fully responsive & accessible
  • Performance optimized
  • SEO-ready structure
  • CMS integration available
Starting from $1,500
◻
Landing Page Design
A single, high-converting page designed to communicate your value instantly and move visitors toward one clear action — sign up, buy, or contact.
  • Conversion-focused layout
  • Mobile-first design
  • A/B testing ready
  • Fast-load, clean code
  • Analytics integration
Starting from $600
⬡
UI/UX Design
User research, information architecture, wireframes, and pixel-perfect Figma prototypes — the full design process for apps and digital products.
  • User research & flows
  • Wireframes & prototypes
  • High-fidelity UI in Figma
  • Design system creation
  • Developer-ready handoff
Starting from $1,200
→
Brand Refresh
Already have a brand but it's not working hard enough? I'll audit what exists, identify the gaps, and evolve your identity into something worth showing off.
  • Brand audit & analysis
  • Positioning refinement
  • Visual system update
  • Updated guidelines
  • Migration support
Starting from $650
How I Work

A clear process.
No surprises.

01
Discovery
We start with a deep conversation about your business, goals, audience, and competition. I ask the questions most designers skip — because great design starts with great understanding.
02
Strategy
Before any visuals, I define the creative direction in writing — positioning, tone of voice, aesthetic references, and the problem each deliverable needs to solve.
03
Design & Build
Concepts are developed, refined, and presented with clear rationale. You give feedback, I iterate — without losing momentum. Then I build with the same care I design.
04
Deliver & Support
You receive everything — files, code, guidelines — organized and ready to use. I stay available post-launch to ensure everything performs exactly as intended.
Testimonials

What clients say.

"
Moeed completely transformed how our brand looks and feels. He asked questions no one else thought to ask, and the result was an identity that actually communicates what we stand for. We've had investors comment on the branding unprompted.
Sara Mitchell
Founder, Veridian Capital
"
The new website is night and day compared to what we had. Our enquiry rate has nearly doubled since launch, and more importantly, the clients we're attracting are exactly the ones we want. The quality speaks for itself.
James Okafor
Managing Partner, Aurum Legal
"
What sets Moeed apart is that he thinks like a product designer and a developer simultaneously. The Figma files we received were cleaner than most studios produce — and the handoff to engineering was completely seamless.
Priya Nair
Product Lead, Stackly
Let's Work Together

Got a project
in mind? Let's
talk.

Whether you're launching something new, refreshing something existing, or need a digital partner for the long haul — I'd love to hear about it. Most projects begin with a short, no-pressure call.

✉
⟨/⟩
Available For
Brand Identity · Web Design · UI/UX · Freelance Retainers
◻
Response Time
Within 24 hours on business days.